Collecting Leads for Your New Business

When starting a new business the most important thing you could focus on is undoubetdly marketing. Marketing is usually the key to all new business ventures and a company that’s focused on it will do well over the short and long-term.

New business marketing requires new business customers. Where do you find them? If you have a website and you’re having even 10 visitors or more per day stopping by you could be adding to your potential customer list everyday.

People online are looking for something. Every time you go online you’re looking for something – right? The focus of all the people arriving at your site is slightly different, but there’s one thing that everyone is always looking for. FREE!

Free things catch an internet surfer’s attention like nothing else. Across the world – everyone loves to get something for nothing – I guess it’s a universal truth, so to speak.

In order to add to your list of potential business customers you have to be able to contact them. The state of email in the USA, being what it is – you must have permission to send email to people on a recurring basis. Sending email on a recurring basis is what you need to do because rarely does someone become your paying customer for some product or service your business has after the first email. In fact, most sales take place after the 5th email – so studies have shown.

So, in order to collect email addresses and have permission from the person to send them recurring email you should go to Aweber.com and start a subscription there. Aweber has an easy system to setup your website to start registering visitors to your site that join your email list. Aweber will send them a confirmation notice once they join your list – which is called a “double opt-in” process. This ensures you have the legal right to email this future customer until they opt-out (unsubscribe) from your list.

The best way to go about gathering leads from your website is to offer something for free in exchange for a name and email address.

What could you offer for free from your new business?

You’ll have to figure that out on your own. Give something of value. Something that makes it almost impossible for someone to not take you up on your free offer. The usual freebie is a PDF file – an ebook about some important topic that goes along with your business. Files, programs, videos, mp3′s and free media that can be transmitted electronically without any mailing costs are smart. Electronic media can be viewed instantly too, there’s no need to wait for something through the mail.

Spend some time today thinking about what short ebook, report, training, or free-information session you could offer to visitors stopping at your website that would convince them to exchange their name and email address to get it.

If you join our free newsletter subscription we give you “The Ultimate Business Website Checklist” which is a group of checklists that help you remember the essential tasks for starting and progressing with your  business website. We also give you access to some free online elearning courses about online business. The only way to get access to these courses is through joining our newsletter.

Increasing the number of leads for your to market your products and services to is probably the most important task you can focus on with your new business. Get started with an Aweber account today – and start thinking about what free product you can create to give to visitors to your business website.